Foreign companies are increasingly choosing Poland as the direction of their expansion, mainly due to the size of the Polish market and the growing wealth of consumers. This applies to companies selling popular products targeted at the general public, as well as companies offering specialized, industry and technology products related to e.g. agriculture.

Having a marketing strategy that matches the Polish realities and habits of customers, the fastest way to start selling is to work with a network of Polish distributors. However, this will not always guarantee market success, because a distributor without marketing support from a supplier may not achieve a satisfactory level of sales due to low market demand.

There is also the option of entering the market directly, bypassing external distribution, e.g. through an e-commerce channel. What are the benefits of such a solution:- no need to share the margin, reaching up to 50% of the product price from a distributor:

• selling directly to end users, B2B or B2C
• better price control with no additional margins,
• better contact with the end consumers
• easier branding
• faster reaction to trend changes

Formally, from the accounting and organizational point of view, the beginning of direct sales can take place by the main company with headquarters outside Poland. Such sales, if they are delivered by shipping, are subject to the relevant regulations. By selling to Poland to individual customers, the annual sales limit is PLN 160,000 net (around EUR 38,000).

After reaching this limit, the company is required to register an individual tax identification number in the Polish tax office and settle VAT on Polish territory.

Until then, the VAT rate for individual customers will be consistent with the rate of the company’s home country. From the moment of reporting the start of VAT settlement in Poland, the company applies the Polish VAT rate

When sending parcels to Poland from foreign warehouses in the European Union and the Schengen area, there is no customs duty (except for tobacco and alcohol), so the flow of parcels is the same as in one country.In order to reduce costs and duration of delivery, many warehouses are available that outsource shipments from Poland.

To provide Polish customer service, you do not need to employ your own employees, as there are specialized call centers that fully provide customer support services.